Business of online marketing – how to survive during the recession

Katie Laird

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Posted on November 19, 2008

Posted in Schipul presentations | 3 Comments »

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Ed recently spoke to the American Advertising Federation of Houston (HAF) and the Houston Interactive Marketing Association on a panel discussing Digital/Interactive Marketing – What you need to know now!

Take a peek at the presentation above (available for download and embedding on Slideshare too) for ideas on how to play the recession, what IS and IS NOT working for advertisers right now and the importance of personal branding.

In Schipul-land, we’re focusing on building/growing our current relationships (boy, does Social Media ever help with that!), keeping our eyes on our recurring revenue and focusing hardcore on knowledge sharing both in and out of the company.

How is your organization weathering the current economy?

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