Ed Schipul has been out on the road this week with a stop in Detroit for the International PRSA Conference to chat about how Non Profit public relations professionals can implement Social Media tools into their Communications strategy (strategy being the operative term here).

The conference’s comPRehension Blog has a great round up of Ed and Brian Reich‘s presentation entitled ‘How Not-For-Profits Can Maximize Relationships to Drive Social Marketing‘.  Check out some of Ed’s Detroit photos online here.

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Tags: Brian Solis, Detroit, NPO Social Media, PRSA, PRSA International Conference, Public Relations Social Media