Technorati updates us on the State of the Blogosphere

Katie Laird

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Posted on October 29, 2008

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The Schipul crew are passionate about blogging and Social Media (you can check out some of our personal brands here) and love to help other folks launch and grow their corporate and personal brands online as well.

So when a heavy hitting Web site like Technorati (www.technorati.com) has an update on what’s going down in the Blogosphere – we are all ears!  Here are some updates on the latest stats and facts on Bloggers today:

  • According to comScore MediaMetrix:
  • Blogs receive 77.7 million unique visitors in the US
  • Facebook receives 41.0 million unique visitors
  • MySpace receives 75.1 million unique visitors
  • With a total Internet audience of 1889. million
  • Even if your company doesn’t have a Social Media Marketing strategy, you are already being talked about in the Blogosphere — 90% of all Bloggers report that they write about brands, music, movies and books they love/hate
  • Bloggers are active in other Social Media realms too and average at about 5 other activities (besides updating their own Blogs):

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  4. Can your Blog Benefit from Social Blogmarking?
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