Who’s Houston’s Best at SXSW Interactive This Year?

Who’s Hou Promotes Houston’s Best at SXSW 2012

Each year, a team of Schipulites converges upon the capital of Texas for South by Southwest.  This year, Schipul is also a sponsor of Who’s HOU – a new creative project with the mission to share and promote Houston’s best music, film, and interactive talent at SXSW.

I wanted to share all the incredible interactive and technology professionals and events that are heading to SXSW from Houston and I encourage you to add these panels and events to your calendar.

Want to Learn More?  Who’s HOU also has the full schedule for all the Houston tech, music, and film at SXSW  on the website plus will feature daily videos, photos and more content throughout SXSW.  If you’ll be at the conference, make sure you stop by Who’s HOU booth at the trade show and meet everyone!

Panels, Core Conversations and Solo Presentations

Building a Jewish Presence Through Social Media

Friday March 9th, 3:30pm to 4:30pm

Hashtag: #Jewish

Description:  This panel’s discussion will focus on three key issues around communications within the Jewish culture: ( 1) Targeted Update Messages; (2) Bridging technological gaps between community leaders/communicators and social media experts; and (3) Community Engagement.

Waste 2.0: 3 Ways Tech Is Making Waste a Resource

Friday, March 9 3:30PM – 4:30PM

Hashtag: #waste

Description:  This panel will discuss three ways technology is making waste a resource and how knowledge sharing and collaboration across the enterprise and even competitors can create new and innovative solutions to environmental problems.

The Secret Lives of the Brain

Friday, March 9 3:30PM – 4:30PM

Hashtag: #BrainLives

Description: If the conscious mind–the part you consider you–is just the tip of the iceberg in the brain, what is all the rest doing? Neuroscientist David Eagleman, author of the New York Times bestseller Incognito: The Secret Lives of the Brain, shows that most of what you do, think and believe is generated by parts of your brain to which you have no access. Here’s the exposé about the non-conscious brain and all the machinery under the hood that keeps the show going.

Reflections of a Zen Digital Nomad

Saturday, March 10 11:00AM -12:00PM

Hashtag: #ZenNomad

Description:  If you’re curious about the digital nomad lifestyle and wonder if you could live for a year or more “homefree”, this is a presentation you don’t want to miss.

Big Social Media Results at Small Organizations

Saturday, March 10 11:00AM -12:00PM

Hashtag: #sm4orgs

Description: This presentation will help small organizations think through developing, implementing, and measuring an effective campaign by sharing details of success stories from professional organizations and health advocacy groups when you don’t have the big staff and resources of bigger companies.

Exploring the Top Startup Accelerator Programs

Saturday, March 10 3:30PM – 4:30PM

Hashtag: #accelerate

Description:  This panel will explore the global startup accelerator explosion and share the latest quality rankings you can use to determine the right startup Accelerator for you.

Publishing Models Transforming the Book

Sunday, March 11 9:30AM -10:30AM

Hashtag: #pubmodels

Description: Learn how the publishing industry is changing dramatically and the  new business models that locate talent and package content in new ways. Is the book dead? No—it’s being re-imagined and redefined by these very people.

Internet Power: After Cyber-Optimism and Pessimism

Sunday, March 11 11:00AM -12:00PM

Hashtag: #NetPower

Description:  In the annals of citizen empowerment and institutional vulnerability, democracy and anarchy share an interesting paired history in the digital environment, this panel intends to address how the global system may handle this latest disequilibrium.

How to Win Friends and Influence Space Exploration

Sunday, March 11 12:30PM – 1:30PM

Hashtag: #spacetweep

Description:  While established membership organizations struggle to survive,  Internet-enabled groups are flourishing with new members from far outside traditional demographic lines that are creating large-scale activities. Learn why people came together to become a ‘Space Tweep’ and  got so passionately involved in space, how they became good friends over the Internet, and what they’ve created to make measurable change toward a more awesome tomorrow.

SpacePoints: Space Outreach at Ludicrous Speed

Monday, March 12 12:30PM – 1:30PM

Hashtag: #spacepts  (This is also my panel and you can follow @sarahmworthy on twitter throughout the week for all the SXSW action!)

Learn how a group of “space geeks” consisting of web developers, aerospace scientists and engineers, and people who have a dream of living in space started meeting up and designed the rules, developed the application, and are sharing SpacePoints to increase public awareness about space policy, increasing funding to aerospace-related research (commercial and government), and having fun playing to win!

How One Will Change the World

Monday, March 12 3:30PM – 3:45PM

Hashtag: #ONE

Description: This panel discusses the creation of One, a mobile application that notifies you when there is someone right next to you with similar interests and how One helps you form meaningful connections with people who would otherwise be strangers using technology.

What’s So [Bleeping] Hard About Social ROI?

Monday, March 12 3:30PM – 4:30PM

Hashtag: #SMROI

Description: This penel of the best and brightest authors, brand-builders and marketers aims to provide some real answers, honest talk, and genuine experiences on social media ROI.

Race: Know When to Hold It and When to Fold It

Monday, March 12 5:00PM – 6:00PM

Hashtag: #techdiv

Description: This panel seeks to change the conversation from “What can technology conferences do about diversity?” to “What can attendees do about diversity at technology conferences?” Panelists will share how individuals can contribute to making technology conferences more inclusive.

Transforming Social Media for the Senior Community

Tuesday, March 13 9:30AM -10:30AM

Hashtag: #sm4seniors

Descripton: This panel addresses what vendors need to begin to design for all ages to enable a connected living and social aging experience for older consumers, and discuss how entrepreneurs and the venture community need a more dynamic relationship with this huge and underserved growth market.

American Copyright: Will Government Go Too Far?

Tuesday, March 13 3:30PM – 4:30


Description: This panel will address the different concerns around government legislation versus the rights of consumers around copyright related policies including the PROTECT IP Act and the Stop Online Piracy Act.

Events, Parties, and Lounges

SXSW is well known for having great speakers and even better known for the non-stop action that goes on outside the Austin Convention Center.  Here are my top picks for SXSW events that I’ll be sure to attend this year.  If you want to meet up with me and the rest of our team heading to Austin for SXSW, you’ll most likely us here:

HATCH Pitch Competition

March 11, 2012 From 9:30 AM – 1:30 PM
SXSW Interactive Startup Village

HATCH is debuting at the new SXSW Startup Village this year.  HATCH will be featuring 15 revolutionary startups certain to change your world. Come hear them pitch to investors. And when it is done, tell your friends you heard about the next big thing at HATCH.


March 12, 2012 From 6:00 PM – 9:30 PM

C2xSW 2012 will showcase Houston Film/Music/Tech through “The Official Unofficial All of Where the Wild Things Are Interaction Packed Adventure Extravaganza!” orbiting the SxSW conference in Austin.

Beaconfire Lounge

March 9th through March 14th From 9:00 AM – 7:00 PM Daily

The Beaconfire Lounge returns for the 4th year in a row with the theme: “With a Conscience” and is known as  THE spot for cause-focused people to hang out with the best and brightest non-profit Geekerati. The WiFi will be speedy, the noms and drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.


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